Social trends are like colouring winds of society. They help us to paint a broad picture of the contemporary Indian society and get clarity of the changes that are affecting it. We track the social trends in India through in-house research and in collaboration with Style-Vision (France). Trends are powerful way to bring focus in innovation planning.

One of the deliveries from these reports is Colour, Material and Finish (CMF) guidance for Indian market.

We also help building business and organizational scenarios based on the dominant trends that helps better decisioning at the corporate strategy level.

Industry trends

Through Industry trends, we provide in-depth analysis and a focused industry forecast by exploring:

Interrelationships that drive an industry
Imminent Technology changes in a particular industry
Discussion with experts from the industry as well from the parallel worlds
Business Insights
Opportunities mapping
Competitive strategies

International Trend Network

We are a part of International trend network: Megatrend and have Style Vision, France as our partner to explore international trends with respect to Indian Market.

Insight India Roundtable

We have been conducting trend seminars at an international level, educating enterprises about trend process and sharing India Insights with them.

We have conducted Insight India Roundtables in Mumbai 2005, London in 2006 and Copenhagen 2007. See our next roundtable schedule here….

Trend Tours

Trend tours are organized to familiarize the design and strategy teams of the client organizations with the diversity of Indian culture. These trend tours also help the team members to understand the trends present in design, architecture, fashion, housing and cinema.

It is done at an all-India level to help the team understand the need for an India-specific Innovation strategy.

Brand Perception and Mapping

Brand perceptions are based on the experiences of the consumer with the brand through various touch points. We need to know what is important to a customer when he is making a brand decision, and how he develops the perception of a brand and what makes the perception change.

We help organizations develop understanding of brand from the consumers’ point of view and evaluate their perception by mapping it against Intentiability Matrix, a proprietary process of Onio design for India.

Segmentation and Profiling Studies

Segmentation and Profiling is critical in targeting specific groups and understanding the behavior of those certain segments of consumers who represent the greatest opportunities for the organization, within their brand strategy.

We help identify key attributes based on a number of different criteria including attitudes, psychographics, motivations and barriers, usage habits, loyalty, etc.

Identification of the segments and further analysis is based on Intentiability to provide insights into the future consumer behaviour : Strategic design direction which can help strengthen customer base and enhance brand loyalty The purchase behaviors and detailed demographic study of each segment.

Insights or future directions about media habits, content, usage function, styling and other such attributes.

We analyse the product in relationship to competition, consumer choices and manufacturing quality. Through this we differentiate brands in terms of features, usability and design.

Innovation Strategy

Creating brand or product experiences embedded in deep cultural context is key to any innovation strategy that has to result in long-term brand value for any company focusing on an Indian customer.

Development of Innovation strategy involves exploration of Innovation gaps through our proprietary methodologies of MUST and Intentiability, that will help enterprises to evolve a direction which will fulfill the latent desires of Indian customer.

These innovation directions are a result of deep insights generated from user research, competition mapping, trend studies, brand mapping and consumer profiling and hence they help us to explore future directions and develop a short and long term innovation strategy for the organization and meaningful experiences for the consumer.

Innovation gaps identified through the research are illustrated in sketches and then usage scenarios are explored and visually mapped based on consumer profiling and ethnographic research findings.

The experience story boarding is done to understand the multi-usability and multi-consumer possibility in the life of the design concept.

Once final and approved, a mock- up is done leading to prototypes and final design.