| |  Vital India Research 2008-2009 Samsung | Background
As a part of Their Vital India Research 2008-2009 Samsung partnered with OnioNxt to carry out research through final concepts and renderings for seven product categories spanning consumer durables, hand-held electronics and audio-visual products. |
| | Methodology
Onio identified and carried out user segment interviews across India in tier one cities, Delhi, Bangalore, Calcutta and tier two and three cities namely Pune and Jaipur . These segments were mapped over proprietary Intentiability matrix. We scanned the competition products, industry trends and social trends which Onio maps every year in collaboration with Style-Vision of France, to give shape and contextualize the insights derived into a unique India specific need analysis.
Proposition
The insights were then developed into strategic directions for the brand and individual product categories, which were then detailed into product concepts through sketches and renderings. |
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